NOW Music gift cards

Client: Sony Music

NOW Music needed their pre paid cards refreshed to match the branding work we’d created earlier in the year. This was a great opportunity to bring the colour and energy that is the NOW brand into the world.

An important part of the design was to stand out amongst other prepaid cards fighting for shelf space. Stores across the UK stocked the card.

Competitor analysis led us to a vibrant colour scheme that really stood out from the rest.