CTV streaming for Olympics 2024
Live sport streaming for Warner Media discovery’s coverage of the olympics 2024
My role: Senior designer
Team: 3 product managers, 1 designer, 1 data engineer, external development team
Year: 2023
My role
After Warner Media merged with Discovery I joined the Euro Sport team. They were in the middle of updating their branding for the launch of TNT sports and had just confirmed the licence for the olympics 2024. I joined from the sole designer at Estadio to a senior product designer at Euro Sport.
Successes
Devise token structure for a three brand entity
Design and deliver the CTV experience for the Olympics 2024 to IOC
Help with rebrand from Euro Sport to TNT Sports
Olympics
Built on top of the existing white label streaming service Eurosport used, the olympic section lived in parallel with the other sports. A selection screen was enabled on launch to take you to either the Olympic experience or the usual Eurosport experience. Due to licence restrictions we couldn’t have the content in a mixed experience.
Sports & schedule
Every sport had a landing page comprising of one of the olympic spray assets, the name of the sport and the provided olympic icon. This page contained all the sports highlights, streams, and matches.
Events were also viewable though the schedule page.
Tokens
The rest of the Eurosport team were working on migrating the Eurosport branding to TNT Sports in some European regions with the rest to follow through 2024-2025.
While working on the rebranding for the olympics I helped the tokenise their colours to be able to support 3 brands at the same time across TV and web.
The diagram below shows how that token structure worked for a common component across platforms.
Tokens in practice
The development team needed quite a lot of help with the component layer so myself and the other designers pitched in with the naming and helped apply the tokens across the web products.
Here you can see the semantic layer and how the colours pull from different primaries relating to each brand.
EuroSport already heavily reliant on a blur and red theme the switching was easy. TNT sports had a much more limited colour pallet so component level tokens needed extra attention to detail for the application to match with the brand guidelines.