Social Marketing

Client : Spotify

Content for Spotify’s always on, retention and reactivation social marketing team.

Working closely with the always on social marketing team we created a small collection of stylised animated marketing assets. Touching on genres, themes, instruments and personal interests. These targeted ads pulled users back into the app with engaging content tailored to their tastes. They were targeted at people who’d not logged into the app in 2-3 weeks and linked to playlists in their favourite genres or playlists that related to recent life events.