Duo Mix
Client : Spotify
Spotify Launched Duo Mix along with it’s Duo payment plan. It is a playlist that combines the music you and the other member of your plan listens to. It comes preloaded with genres, artists, and songs you’ve each played on your own, and updates the more you play.
Spotify needed a video that explained what Duo Mix does that’s different to a normal playlist. We created a storyboard and scripted the video keeping things concise and light. The plan and its playlists had a strong and lively visual identity we worked with them to bring that visual identity to life through motion in the video.
Animation, Motion Design, Branding